Kinetic Marketing is a contractor marketing agency built for NJ home service businesses — roofing, HVAC, plumbing, and more. We get you more calls and booked jobs.
No long contracts. No account managers. One person owns your results.
We review your rankings, your Google Business Profile, and your ad presence — and give you a plain-English breakdown of what's working and what isn't. No automated report. A real person looks at your business.
You've probably been burned before. Signed a contract, paid $1,200 a month, and three months later you're looking at a report full of impressions and click-through rates while your phone hasn't rung any more than before.
"I just want the phone to ring. Why is that so hard?"
— What we hear from every new clientThey run the same campaign for a roofer and a dentist. Roofing is emergency-driven. Storm season is real. That requires a different strategy.
You explain your business to a new rep every six months. Nobody owns your results. Everyone's covering themselves.
They promise page 1 in six months. Six months later you're on page 4 and they're showing you graphs that go up and to the right but still don't explain why the phone is quiet.
Big agency fees pay for their office, their account management team, and their sales team. None of that helps your ranking.
One goal: more calls and booked jobs. SEO gets you on page 1 and keeps you there. Google Ads gets the phone ringing this week. AI lead gen covers the searches Google is changing right now.
Page 1 rankings for the searches your best customers run before they call anyone. Built for NJ. Built for trades.
Calls this week. Every campaign is fully managed. Every dollar tracked back to a call or a booked job — not just a click.
Most agencies only track Google. We also track whether your business shows up when someone asks ChatGPT, Perplexity, or Gemini for a recommendation. That's where a growing share of high-intent searches are going — and most of your competitors aren't there yet. Google AI Overviews now appear on nearly half of all tracked queries, up from 6% at the start of 2025 (Source: BrightEdge, February 2026).
Most agencies take 60 days before anything moves. We start auditing before the first call is over. Here's what happens after you submit:
We look at your current rankings, Google Business Profile, and ad presence. You get a plain-English breakdown within the first week — no automated report, no upsell.
30 minutes. We show you exactly what would need to change, what it costs, and how fast you'd see results. No pitch.
If you want to move forward, we start immediately. No waiting for a kick-off meeting two weeks from now.
You get a live dashboard showing rankings, calls, and leads. We report on calls and booked jobs — not impressions and click rates.
Kinetic runs lean on purpose. No account managers. No relay race between sales and delivery. You talk to the person doing the work — start to finish.
Not a national template repurposed for your zip code. Every campaign starts with NJ-specific research — county by county, trade by trade.
We use AI to build content faster, research smarter, and catch ranking opportunities before competitors see them.
Month to month. If results aren't there, you shouldn't be locked in. That's how it should work.
Account manager fees built into your retainer
NJ counties in our core launch market
Trade verticals tracked with dedicated keyword maps
Of calls go directly to the person running your account
Person owns your results — not a team of five with rotating coverage
Roofing isn't HVAC. Emergency calls aren't seasonal campaigns. We don't run the same campaign for every trade — because a roofer and a painter don't have the same customer.
Storm season strategy. Emergency search. Financing keywords. High-ticket close rates.
Marketing for roofers →Seasonal peaks. Emergency calls. Service agreement campaigns. Year-round lead flow.
HVAC marketing →Emergency intent. High-urgency search. Fast-close leads. Local map pack dominance.
Plumbing marketing →Panel upgrades. EV charger installs. High-value job types that need targeted keywords.
Electrical marketing →Longer sales cycles. Project-based leads. Remodel and addition search intent.
Contractor marketing →Interior and exterior. Seasonal campaigns. Neighborhood targeting for efficient ad spend.
Painting marketing →Spring and fall spikes. Recurring service leads. High-intent neighborhood searches.
Landscaping marketing →Water, fire, and storm damage. Insurance claim search intent. Emergency response positioning.
Restoration marketing →The short version of what contractors ask before working with Kinetic. The full FAQ covers SEO timelines, Google Ads budgets, and Google Business Profile in detail.
Kinetic Marketing runs SEO, Google Ads, and AI lead generation campaigns for home service contractors in New Jersey. The goal is more calls and booked jobs — without shared leads from Angi or HomeAdvisor.
Roofers, HVAC contractors, plumbers, electricians, and general contractors in NJ. Most clients are owner-operated businesses with 1 to 10 employees who have tried other marketing and are done paying for reports instead of results.
Kinetic Marketing is based in Belle Mead, NJ — Somerset County. Clients are served across Middlesex, Bergen, Essex, Morris, Somerset, and Monmouth County. Most are within 45 minutes of Central Jersey.
No. Every engagement is month to month. No setup fees, no lock-in periods. If the results aren't there, you're not stuck.
Google Ads generate calls immediately — you pay per click, traffic stops when you pause. SEO builds organic rankings over 60 to 120 days that keep generating calls without ad spend. Most contractors who get consistent results run both.
You work directly with Kenny, the founder. No account managers, no handoffs to a junior associate. The same person who builds your strategy runs your campaigns and sends your reports.
More questions? Read the full FAQ →
Book a free call. I'll learn how your business runs and show you exactly where AI can save you time — before you spend a dollar.
Book Your Free AI AuditNo contract. No pitch. No fluff.