About Kinetic · Belle Mead, NJ

One person owns the strategy, the execution, and the results.
That's the model.

SEO for home service contractors, Google Ads for contractors in NJ, and AI lead generation — built for contractors who need calls, not charts.

Get Your Free Report Call me — (732) 328-9498

⚡ No contracts. Month to month.

Before Kinetic

Started at a flea market table. Left with three stores.

Kannavis Botanicals started at a flea market in NJ — folding table, some inventory, zero paid marketing.

Three years later: three retail locations and a live e-commerce operation, owner-operated the whole time. No outside funding. No agency.

What running that business actually teaches you — what it costs to acquire a local customer, what makes them return, and what looks like marketing activity versus what actually moves revenue.

The contractors I work with aren't far from where Kannavis Botanicals started. Good at the work. Don't need a complicated vendor relationship. Need the phone to ring.

The background
Kenny
Founder, Kinetic Marketing
  • Kannavis Botanicals Co-founder. Flea market table to three NJ retail stores and e-commerce. Built without outside funding or agencies.
  • Kinetic Marketing Founder and sole operator. SEO, Google Ads, and AI lead generation for home service businesses in NJ.
  • Markets served Roofing marketing in NJ, HVAC, plumbing, electricians, general contractors, painters. NJ-first, built for trades.
  • Based in Belle Mead, NJ

At most agencies, your account manager isn't the one running your campaign.

Your question goes to the account manager, who relays it to a strategist, who checks with whoever's actually doing the work. Three days later you get a response. By then, the moment passed.

The strategy, the execution, and the reporting all run through the same person. Nothing gets lost between the person you call and the person doing the work.

If something needs adjusting at 8pm, it gets adjusted at 8pm. No tickets. No team to coordinate.

Same operator from day one. No account getting handed to a new junior rep every quarter.

1 Point of contact Strategy, execution, and reporting — same person
<24h Typical response time Not the 3-day agency relay
The process

Four steps. Same person throughout.

From the first call to the first inbound lead — here's exactly how it runs.

1

Audit

Review your current rankings, Google Business Profile, and top 3 competitors in your market. You see exactly where the gap is.

2

Strategy

A specific plan — what to fix, what to build, in what order, with a realistic timeline. Not a slide deck.

3

Execution

Month one is all work. On-page SEO, GBP optimization, keyword mapping, citation cleanup. No warm-up period.

4

Optimization

Direct updates from me — calls, leads by source, what moved, what's next. Not a dashboard login.

What Kinetic isn't.

Four things, said plainly.

Not a bloated agency. One person runs your account — the same one you talk to.

Not a long-term lock-in. Month-to-month only, cancel with 30 days' notice.

Not a generalist. Every campaign is built for the specific trade — not adapted from a template.

Not in the business of traffic reports. The metric is calls.

Last updated: March 2026

No contracts · NJ home service businesses

Find out if your market has room to move.

Most contractors already know their marketing isn't working. What they don't know is exactly where the gap is. The audit answers that — rankings, GBP, competitor weaknesses, fastest wins. No pitch attached.

Talk to Me — (732) 328-9498

No commitment. Real numbers. Real plan.