Most contractors in NJ get monthly PDFs. Rankings don't move. Phone doesn't ring. We do SEO differently — specific keywords, real GBP work, and AI search visibility your competitors haven't touched yet.
No pitch. We review your rankings and tell you exactly what's missing.
Most NJ contractors have tried SEO. The agency set up some pages, put in keywords, sent a report every month. Traffic went up. Calls didn't. Rankings stalled around page 3. You couldn't tell what they were actually doing. After six months of that, you canceled. The problem wasn't SEO — it was how they were doing it. Generic keyword targeting, no GBP work, no content built around what your actual customers search, and zero presence in AI results where a growing share of leads now starts.
See how contractors in NJ are ranking now"Traffic went up. Calls didn't. I couldn't tell what they were actually doing."
— HVAC contractor, Bergen County NJThey targeted keywords nobody's searching. "HVAC company NJ" gets 50 searches a month. "AC not working near me" gets 5,000. Knowing the difference is the whole game.
Your Google Business Profile isn't optimized. The local pack appears above organic results for most home service searches. If your GBP is incomplete, you're invisible for half the searches that matter most.
There's no content built around what customers search before they call. Educational content, seasonal content, and cost-comparison content rank longer and convert better than pure service pages. They skipped all of it.
AI search results — ChatGPT, Google AI Overviews, Perplexity — are already answering roofing and HVAC questions. Contractors with structured, authoritative content get mentioned. Generic websites don't.
There are no secrets in SEO. The contractors who rank are doing these six things consistently. We handle all of them.
Not guesswork. We map every keyword your customers actually search: emergency terms, seasonal terms, cost-comparison terms. Page strategy built on search volume and intent, not assumptions. For HVAC contractors in NJ, that means targeting "AC repair [city]" over "HVAC services NJ."
All plansTitle tags, H1 structure, meta descriptions, body copy, image alt text — all aligned to the keywords your customers search. Every optimized page is a new entry point from Google. Standard plan: 5 pages/month. Plus: 10 pages. Enterprise: unlimited.
All plansThe local pack appears before organic results in most home service searches. GBP optimization is not optional. We build out your full profile: categories, services, descriptions, photos, Q&A. Weekly posts keep it active. This is usually where the fastest wins come from.
All plansEducational content, seasonal content, and cost-comparison content rank longer and convert better than pure service pages. Our Plus and Enterprise plans include 2–4 blog posts per month targeting the informational keywords your customers search before they call anyone.
Plus & EnterpriseBacklinks are still a top-3 ranking factor. We run outreach to NJ home service directories, local publications, and industry sources to build authoritative links to your site. Included in Enterprise. Citations included in Plus.
Plus & EnterpriseContractors cited in ChatGPT, Google AI Overviews, and Perplexity are picking up a different kind of lead — higher intent than most Google searches, and the competition for that visibility is still low. We structure your content to get there: direct answers, FAQPage schema, and monthly monitoring across AI platforms.
All plansEvery plan is built for home service contractors. Month to month.
The entry point. Local keywords, page optimization, and GBP work done right.
For contractors in competitive markets covering multiple service areas.
For operators going after regional dominance or multi-location growth.
Dedicated operator contact — not an account manager
Transparent monthly reporting with real numbers
No long-term contracts — month to month
Access to Kinetic's NJ trades market data
Generic home services SEO doesn't exist. Roofing searches are different from HVAC searches, which are different from plumbing searches. We know the difference.
For low-competition local terms like "roofing contractor [city] NJ," first ranking movement typically appears in 60–120 days. Google Ads generate leads from week one if you need immediate results alongside SEO.
Our plans run $1,000–$2,500/month depending on market competitiveness and deliverables. No setup fees, no contracts. A single additional job per month more than covers the cost of entry-level SEO for most contractors.
SEO builds rankings that compound over time and generate free clicks. Google Ads generate calls immediately but stop the day you stop paying. Most contractors get the best returns running both — SEO for long-term authority, ads for immediate call volume during peak season.
Not necessarily. We optimize what you have. If your current site has serious technical issues that limit results, we'll tell you — and we build new sites when that's the honest recommendation. We won't sell you a redesign you don't need.
Category selection, service descriptions, photo uploads, Q&A seeding, weekly posts, and review strategy. GBP is often the fastest path to the local pack — and it shows up above organic results for most home service searches.
We focus on home service contractors. If you're in a trade not listed here, reach out — if the market makes sense, we'll take it on.
Two things: niche focus and AI search visibility. Most agencies optimize for Google's organic results. We also structure content to get cited in Google AI Overviews, ChatGPT, and Perplexity — which is where a growing share of home service searches are starting now.
Free audit. We check your current rankings, your Google Business Profile, and your competitor gaps across your county. You get a real plan in 48 hours — not a sales deck.
Get My Free SEO AuditNo contract required. No pitch. Just a straight answer.