When it's not storm season, the phone slows down. That's a marketing problem, not a roofing problem. We work with roofers in Middlesex, Bergen, and Essex County who want more calls year-round.
Takes 2 minutes. We review your rankings and tell you exactly what's missing.
Most roofers in NJ have tried an agency. Here's how it usually goes: $1,200 a month, a login to some dashboard nobody checks, a PDF every month with traffic charts. The phone doesn't ring more. You cancel. Now you're back to where you started — except now you're skeptical of everyone.
See what we track instead"I paid an agency for eight months. Never once more than a chart."
— Roofer, Middlesex County NJ
Google Ads go live with generic terms and no negative lists. You spend $1,500 and get two calls — both from people who wanted a $300 patch job.
Your site was built for all home services and optimized for none of them. "Roofing contractor [your county]" doesn't appear anywhere that matters to Google.
Your campaigns aren't set up for emergency searches. The competitor three towns over has the right keywords, the right landing page, and gets every call you should have gotten.
When a homeowner asks ChatGPT or Google's AI overview who's the best roofer in Edison NJ, your name isn't coming up. Most agencies aren't tracking this. We do, and we optimize for it.
When something breaks or a storm rolls through, people search for something specific. They call whoever shows up first and looks credible. These are the three search clusters that drive roofing jobs in NJ — and they each need a different approach.
After a storm, homeowners don't compare. They search for someone available today and call the first credible result. These are not comparison shoppers. Whoever shows up first on mobile gets the call.
Replacement searches run slower — homeowners spend a week or two comparing before they call. These are bigger jobs and they come through organic search more than ads. SEO owns this cluster.
Financing searches are a growing cluster. Most roofers in NJ don't show up for them. Those who do close larger jobs with less friction on price — the customer has already decided they can afford it.
Every plan is built around roofing. No adapted templates. No campaigns that also run for HVAC companies.
For roofers in competitive counties who need to show up in local search before paying for ads.
Campaigns structured around roofing intent — emergency, replacement, and restoration. Not adapted from a general contractor template.
SEO Plus and PPC Plus together. Both channels, one strategy, one person handling everything.
A roof replacement in NJ runs $12,000 to $18,000. One extra job per week is $624,000 in annual revenue. The Pro Bundle is $2,700 a month. You break even at fewer than two jobs for the year. Most clients are seeing 4 to 8 new inbound leads per week within 60 days.
Roofing keywords in NJ have low competition right now. Most local agencies aren't targeting them specifically — they're running the same campaigns for every trade.
Your Google Business Profile can show up in the local pack at zero ongoing cost once it's properly optimized. Most roofer GBPs in NJ are incomplete.
Storm season PPC campaigns can return leads within days of going live — not months. The keyword intent is already there; you just need to be in front of it.
Four steps. No handoffs. You talk to the same person from audit to results.
We review your current rankings, your Google Ads account if you have one, and your top 3 competitors in your county. You get a real analysis — not a sales deck.
On-page SEO, Google Business Profile optimization, citation cleanup, and technical fixes. Week one is infrastructure. Not busywork.
Google Ads structured around storm season, emergency searches, and replacement intent. Negative keywords from day one. Call tracking on every lead.
Calls generated, leads by source, keyword rankings. No dashboards. A short call, real numbers, and the next month's priorities.
We know these markets — the seasonal patterns, the competitive landscape, and who's ranking above you right now.
Typically 60 to 120 days for local commercial terms like "roofing contractor [city] NJ." Google Ads produce leads from week one while the SEO work builds. You don't have to wait for both.
Well-managed roofing campaigns in NJ typically run $40 to $80 per lead. Poorly structured campaigns can push that to $150 or more. The difference is almost always setup — specifically, targeting and negative keyword management from day one.
Yes. We cover Middlesex, Bergen, Essex, Morris, Monmouth, and Ocean County. Each county has different competitive dynamics — what's low competition in Middlesex may be tighter in Bergen. We know the difference.
Storm season spikes, emergency search intent, insurance restoration keywords, and financing searches are all roofing-specific. A campaign built for all home services misses most of these. We don't adapt templates — roofing gets a roofing strategy.
We don't track traffic or impressions as success metrics. Calls, leads, and booked jobs are the measure. Month to month means we earn the business every 30 days. If the phone isn't ringing more, you cancel. That's the deal.
No. Every plan is month to month. No setup fees, no lock-in periods. We work better when we have to earn it.
The free audit shows your current rankings, your competitor gaps by county, and what a real first-month plan looks like. No pitch attached. If the analysis isn't useful on its own, you don't owe us anything.
Free audit. We check your rankings, your Google Ads, and your competitor gaps by county. You get a real plan in 48 hours.
Get My Free Roofing AuditNo contract required. No pitch. Just a straight answer.